Everyday we,
the consumers, are bombarded with advertisements. Every direction we look, there is sure to be an
advertisement in sight. In this
blog, I will describe marketing from the perspective of the consumer and the
tactics used by marketers. The
main goal of marketers is to make the consumer aware of a product. The more aware we become of a product,
the greater the possibility of future consumer purchases. We have been subconsciously trained to
recognize a plethora of symbols, logos, and slogans that we automatically
relate to a brand.
I am a
student at Utah State University, studying in the John M. Huntsman School of
Business. I drive approximately
three miles to campus everyday to attend classes and to work my on-campus job. During the three-mile commute, I find
myself studying my surroundings. I
pass shiny new car dealerships, restaurants with massive signs, and countless
logo decals on other vehicles. I
hesitate to believe that this would not be overwhelming to a person from an
advertisement-free world. The
thousands of advertisements we see daily have become habitual.
As
consumers, we not only recognize clever logos or symbols, we often create
emotional connections with different brands. It may be that we remember our first car when we see the
logo on our television, or maybe we think of childhood memories when we see the
famous golden arches on nearly every corner. Marketers strive to create emotional connections between us
and their brands, and the positive connections we, the consumers, make often
turn into revenue for the marketers and the brands for whom they work.
Take a look
at the following pictures and notice what kind of connection you make with
them.
Look back
next week while we continue to discuss different types of marketing and how
they affect the everyday consumer.
