Love Is In The Air

Mmmm, can you feel it? Taste it? Smell it? I sure can.  Love is in the air as people celebrate love and relationships on this Valentine's Day of 2014.  Earlier today I walked into a local grocery store and was amazed at the amount of people buying last minute flowers while countless ads were hung for all things love.  Holidays like this one create great opportunities for marketers to capitalize on the love-struck consumers who are trying tirelessly to say "Be Mine."

This year as I get deeper and deeper into the Marketing Program at the Huntsman School of Business at Utah State University, I seem to pay more and more attention to the advertising world around me.  I have taken note to what some of my favorite brands have done to increase sales this Valentine's Day and I'll share a few of them with you.

One of my favorite footwear brands, Sanuk, successfully capitalized on me this season.  I received alerts about a promotion they were having for the holiday where I could enter to win 10 pairs of shoes for me and my Valentine.  I entered, obviously, and they pulled my attention immediately back to their website where I went on to buy a new pair for my lady.  Did I fall for Sanuk's plan to engage me on the website in hopes that I would stick around and fork out the dough? You bet.
www.sanuk.com

Other brands like Black Diamond, The North Face, and Mountain Hardwear also ran promotions to increase sales during the holiday.  These brands can greatly benefit from these types of promotions because they have loyal followers and return-customers.  Their marketing efforts do a wonderful job of attracting their target audience and they continue to be successful in their respective industries. Taking advantage of holiday spending will continue to be a popular promotion for almost all companies. I often find myself hearing the "cha-ching" of cash registers when holidays come about.
http://www.thenorthface.com/en_US/index.html
http://blackdiamondequipment.com/
http://www.mountainhardwear.com/

Did you miss out on the Valentine's Day deals this year? Not to worry, President's day is a mere 48 hours away? You can bet that companies will be treating this holiday like all others, and I'm confident that you'll hear all about it.