The Most Wonderful Time of the Year - For Marketers

Companies and their marketers look forward to this weekend all year, and the time has finally come.  This Sunday, the long-awaited Super Bowl will take place at Metlife Stadium in New Jersey.  For some, the excitement continues to grow as fans wait to see Peyton Manning and the Broncos take on Russell Wilson and the Seahawks.  For many, many more, the football will come second only to the new commercials that will be premiering on Super Bowl Sunday. The Super Bowl is the most watched program on the US with 110+ million people tuning in each year, making this the advertiser's mecca.  Advertisers do, however, pay the price to get an ad in the Super Bowl, costing several million dollars per every 30 seconds.  Because commercials are being viewed less and less thanks to recording devices, the Super Bowl provides an incredible opportunity to get incredible viewership. 

There are always the same "Big Players", who always create popular ads that are talked about for weeks after the big game.  Doritos and Budweiser and just two examples of the companies that seemingly always take advantage of Super Bowl weekend. The following commercials will be making their debut during the Sunday's game, will they get the viewers attention and increase company sales? You be the judge.

Budweiser

Doritos

Toyota

These ads, along with many others, will be viewed by millions this Sunday.  Brands are getting further and further out of the box, and very desperate for recognition this weekend.  I'll be watching with family and friends as the Seahawks and Broncos go head to head in what is sure to be a great game, but you can bet that we'll also be watching the battle for first among the many companies hoping to make an impact during the Super Bowl.